Why do people vote the way they do? Are moral conservatives really as conservative as they lead others to belive? Is a candidate's stance on the war in Iraq really a vote getter? Is it better to choose a candidate because of their education background and previous political experience over the potential for change and betterment of the government? I haven't quite decided. I think if you wrote out a list of ideas and issues and how they should each be addressed, then choose the best from the bunch, that's the person that should be there ideal leader, not who looks the best, sounds the best, or snubs his opposers the best.
Voters should start concentrating more on the issues at hand instead of posting scores like they're judging a beauty contest.